pValuable analyst and advisory firms like Gartner Inc and Forrester Research influence half of the worldamprsquos spending on information and communications technology. As a result tens of thousands of analyst relations professionals are engaged in influencer marketing campaigns focussed on shifting those researchers and consultants impact on highgrowth markets. Noone has more expertise into the value of analysts and advisors than Duncan Chapple and Sven Litke. As the managing partners of Kea Company the worldamprsquos largest analyst relations consultancy their book gives their insights into how analyst value is created and captured. The book also includes contributions by notable industry figures including Andrew Reed Annelieke Nagel Anthony Kennada Bram Weerts Christopher Manfredi Derk Erbampeacute Donna Stein Efrem Mallach Hank Barnes Lawrence Hecht Michael Cotampeacute Neil Pollock Peggy Oamp39Neill Rebecca Lieb Sharon Robinson and Suyog Shetty.p