Welcome to the dark side of the tube. Black, white, and friendly all over. A friendly force of nature. ok, we'll stop. We've got a million puns about black toothpaste, but we're serious about how awesome it is to brush with our fluoride free activated charcoal toothpaste. Our activated charcoal toothpaste whitens naturally and gently without peroxide, and is safe for every day use. Beyond whitening teeth activated toothpaste, it kicks plaque to the curb, and takes care of your mouth with coconut oil and your breath with fresh mint, spearmint, and peppermint. Oh, and in case you missed it, the paste is black. a friendly word of caution: black paste can get a little messy if you're not mindful. Please remember to spit responsibly, clean your sink, and make your mamma proud. Hello charcoal teeth whitening toothpaste is fluoride free, vegan, and free from: sls/sulfates, artificial sweeteners/flavors, parabens, microbeads, triclosan, and gluten. like all of our pastes.™ Suggested Use: Age group Adults and Children 2 Years of Age and Older: Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician. Children 2 to 6 Years: Use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing). Children Under 2 Years: Ask a dentist or a physician. UPC: 819156020257 Weight: 0.63 lbs RKU: WAL632875553