All-One toothpaste is made with 70% organic ingredients, our low-foaming formula helps whiten teeth, reduce plaque & freshen breath. NO SYNTHETIC FOAMING AGENTS: No Sodium Lauryl Sulfate, Sodium Lauryl Sarcosinate, Ammonium Lauryl Sulfate, Sodium Methyl Cocoyl Tauratenon! No artificial colors, flavors, preservatives or sweeteners. Fluoride & Cruelty Free! A SIMPLE FORMULA: Hydrated Silica & Calcium Carbonate act as natural, gentle abrasives; Baking Soda & Potassium Cocoate (made with organic coconut oil) are excellent natural cleansers; Organic essential oils provide a refreshing taste. It's that simple! WHY FLUORIDE-FREE TOOTHPASTE: Research shows that Pepole gets more than enough fluoride through water fluoridation. We offer an effective fluoride-free toothpaste for consumers who want to reduce fluoride intake. OUR TOOTHPASTE IS CRUELTY FREE & NEVER TESTED ON ANIMALS