A revealing look at how negative biases against women of color are embedded in search engine results and algorithms Run a Google search for ampampquotblack girlsampampquotwhat will you find ampampquotBig Bootyampampquot and other sexually explicit terms are likely to come up as top search terms. But if you type in ampampquotwhite girlsampampquot the results are radically different. The suggested porn sites and unmoderated discussions about ampampquotwhy black women are so sassyampampquot or ampampquotwhy black women are so angryampampquot presents a disturbing portrait of black womanhood in modern society.In Algorithms of Oppression Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas identities and activities.