Implementing CRM: From Technology to Knowledge

¥13,590
+ ¥2,149 Shipping

Implementing CRM: From Technology to Knowledge

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Implementing CRM: From Technology to Knowledge

Implementing CRM: From Technology to Knowledge

RRP: ¥16,290
Price: ¥13,590
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¥13,590
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Description

Implementing CRM: From Technology to Knowledge

Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies. This book focuses on the actuality of implementing CRM.
  • Brand: John Wiley & Sons Inc
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2025-10-27
  • Publisher / Label: John Wiley & Sons Inc
  • Author: David Finnegan (University of Warwick)
  • Number of Pages: 342
  • Fruugo ID: 433869236-910682355
  • ISBN: 9780470065266

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  • STANDARD: ¥2,149 - Delivery between Tue 20 January 2026–Mon 09 February 2026

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