Interpreting Consumer Choice: The Behavioural Perspective Model

¥36,090
+ ¥1,699 Shipping
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Interpreting Consumer Choice: The Behavioural Perspective Model

Interpreting Consumer Choice: The Behavioural Perspective Model

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Interpreting Consumer Choice: The Behavioural Perspective Model

¥36,090

Only 1 left in stock
+ ¥1,699 Shipping

14-Day Returns Policy

Sold by:

¥36,090

Only 1 left in stock
+ ¥1,699 Shipping

14-Day Returns Policy

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Description

Interpreting Consumer Choice: The Behavioural Perspective Model

This book presents a structured approach to consumer research showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.
  • Fruugo ID: 343453126-752549126
  • ISBN: 9780415477604

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Dispatched within 6 days

  • STANDARD: ¥1,699 - Delivery between Fri 13 February 2026–Thu 05 March 2026

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