In Act Like Itampamprsquos Your BusinessBranding and Marketing Strategies for Actors Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for his or her small business and then marketing that brand and broadcasting it through every step of the processampampmdashfrom choosing clothing arranging headshots and designing resumes to selecting a repertoire building a website obtaining business cards and networking. The book also offers advice on such realworld issues as goalsetting finances contracts and day jobs as well as provides insight and guidance on how to approach agents auditions and casting directors.