COLORA Ultra Color treatment Iceberg Begie Blond 7.71 completely regenerates the hair, ensuring perfect coverage with maximum protection and nourishment.The new formula with nano-molecules and micro-molecules carries the active ingredients straight into the anchoring points of the keratin structure, ensuring perfect color penetration even in less receptive hairs, which have progressively lost moisture and elasticity over time.A cutting-edge formula, which allows to use PURE fantasy nuances without adding the natural base and ensures perfect white hair coverage.BENEFITSLow Ammonia content, SLS Free, SLES Free.Perfect penetration of color even in less receptive hair.Intense and brilliant colors, even more resistant to washing.The Goji Extract performs a strong antioxidant and anti-aging effect.The Chamomile Extract and Quaternized Keratin have a natural moisturizing, revitalizing, protective and emollient effect on skin and hair.QUANTITY100 ml ean/sku6901523968096