It's a fluid, smooth, and refreshing cream. It comes with a pump, making it super easy to use. And it has a soft grapefruit and cedarwood scent that you'll love. It doesn't sting because it's formulated with almond and aloe vera plant oils, which moisturize and soften without irritating. The freshness you'll notice is due to the menthol, which will leave your face feeling fresh and clean, hair-free. Goodbye to the pain, hello to the pleasure of shaving. It is recommended to apply a small amount to your hand and spread it over the area you just shaved with a gentle massage until absorbed. If you're not going to use it immediately, store it in the refrigerator with food. Remember that it's made with live ingredients and therefore tends to become rancid over time.