HighlightsStarts working on sensitivity immediately* for relief within days *starts working immediately by blocking tubulesCreates a shield of protection against food and drinksClinically proven healthier gumsRefreshing sensitivity reliefAll-day protection (with twice-daily brushing)Product DetailsProtect your sensitive teeth with Crest Pro-Health Gum and Sensitivity All Day Protection Toothpaste. Did you know that 80% of the sensitivity starts at the gum line? Crest Gum and Sensitivity gives you healthier gums by neutralizing the harmful plaque bacteria at the gum line.How To UseAdults and children 12 years and older: Apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist. Make sure to brush all sensitive areas of the teeth. Do not swallow. Children under 12 years: ask a dentist.IngredientsActive Ingredient: Stannous Fluoride 0.454% (0.14% w/v Fluoride Ion)Inactive Ingredients: Water, Sorbitol, Hydrated Silica, Sodium Lauryl Sulfate, Carrageenan, Sodium Gluconate, Flavor, Stannous Chloride, Xanthan Gum, Cocamidopropyl Betaine, Zinc Citrate, Sodium Hydroxide, Sodium Saccharin, Sucralose, Titanium DioxideSpecificationsIncludes three 4.1 oz tubes of Crest Pro-Health Gum and Sensitivity All Day Protection Toothpaste UPC: 037000050728 Weight: 1 lbs RKU: SAM980205632