What it is:A strengthening shampoo for normal to oily hair types that reduces hair fall due to breakage from brushing.Hair Type:Straight, Wavy, Curly, and CoilyHair Texture:Fine, Medium, and ThickHair Concerns:- Oiliness- Damage, Split Ends, and BreakageKey Benefits:- Removes excess oil from hair and scalp- Fortifies weakened hair- Prevents risk of hair fall due to breakage from brushingFormulation:LiquidWhat Else You Need to Know:This ultra-delicate gel shampoo for normal to oily hair is the perfect solution. It gently clarifies, removes intense oil buildup, and supports hair to reduce hair fall due to breakage from brushing."When choosing where to apply the serum, think of the areas of your scalp where the hair needs the most strength. Where do you notice less density? What areas are you experiencing hair fall in? Start by applying in those targeted areas with the pipette then massage in everywhere. Think of the serum like topical vitamins for your hair "?Kirsten Snively, Mint Hair Lounge, Tampa, FLResearch Results:In a controlled study:- 97% Less hair fall due to breakage from brushing was shown using system of Bain Hydra-Fortifiant + Fondant Renforateur+ Srum Fortifiant vs non-conditioning shampoo- 80% Less hair fall due to breakage from brushing was shown vs. non-conditioning shampooon-conditioning shampoo