What it is: A shampoo that gently cleanses and strengthens very damaged blonde hair. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: - Dryness - Shine - Damage, Split Ends, and Breakage Key Benefits: - Cream format reduces friction to avoid additional damage - Ultra moisturizing formula adds deep hydration - Leaves hair looking shinier, stronger and healthier Highlighted Ingredients: - Hyaluronic Acid Duo: Adds deep hydration to moisturize sensitive hair. - Edelweiss-In-Oil: Adds touchable softness and helps the hair recovery, it also adds subtle floral fragrance. What Else You Need to Know: This is a new, innovative shampoo for bleached hair, dark roots, and textured blondes. The uniquely creamy formula with hyaluronic acid duo and edelweiss-in-oil helps moisturize and reduce additional damage for stronger, shinier, and hydrated hair. Fragrance Description: This shampoo has an aromatic scent of blooming flowers and dazzling citrus. It has top notes of orange blossom, bergamot, and mandarin, heart notes of peony, fig, and laurel, and base notes of cedar wood, musk, and cardamom. Research Results: In a controlled study using System of Blond Absolu Moisturizing Cream Shampoo + Blond Absolu Strengthening Hair Mask VS. Non-Conditioning Shampoo: - 87% Stronger hair was shown - 65% More hydrated hair was shown - 51% More conditioned hair was shown