Whether your business is in transition or simply looking for an innovative spark give it a lift with Cause a Disturbance. This book will show you how innovation can change your business in simple steps by walking you through The 90 Ruleampamp174 a straightforward philosophy that drives you to constantly ask Whats the next 10 Whatampamp8217s the next product service or process improvement that will create a continuously engaged customer base and strengthen my brandampamp160Business success today is about causing a disturbancedisrupting the status quo discovering different shifting markets stimulating growth and delighting customers. Innovation is meant to build strengthen and sustain a companyampamp8217s relationship with its customers.