Totally silent non ticking. Sturdy designed basic alarm clock made of high tech quiet quartz movement, no annoying ticking noise. It won't disturb your sleep at night. COMPLETELY SILENT. Easy to read. Easy to read with nice large numbers and clear face. Convenient to see the clock face at night. Quite simple to set and operate. Everyone including the elderly or kids can use it. Nightlight snooze function. Just press the snooze/light button on the top of the clock for five more minutes lie and you can take a quick look at in the dark without having to turn on the light. Loud alarm and keeps time well. The alarm starts quietly and then gets louder and faster gradually. The clock has energy efficient movement for longer battery life. Easy to use and really keeps accurate time. Great gift. Perfect size for using and great value for money. Bought this basic alarm clock for your old Mum or other elderly people who wants a simple to use non ticker alarm clock. They will be surely happy with this gift.