Established 1912Soften & Restore Hair & SkinMade with Fair Trade Shea ButterExtra Virgin Coconut OilCruelty FreeFamily FoundedEthically Traded Sustainably ProducedCertified B CorporationFormulated with No Parabens, No Phthalates, No Mineral OilNo Animal TestingNo Petrolatum Our Story Shea Moisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Raw Shea Butter handcrafted by women in Africa. With every purchase you show support of our mission to reinvest back in our communities. 100% Extra Virgin Coconut Oil immediately hydrates and softens even the driest skin and hair. Fatty acids, vitamins and minerals nourish and restore naturally. All-over multi-benefits also include moisture retention and smoothing. Fast absorbing Coconut Oil can be used on hair, body, hands and feet without leaving a greasy residue. Perfect for softening rough elbows, hands, cuticles, knees or toes. Revitalizes skin with a healthy glow, helps to take off makeup as well. A little goes a long way. Natural Coconut Oil solidifies below room temperature but will melt in the warmth of your hands. Tested on our family for generations. Never on animals.