Bring on the volume with Big SexyHair Powder Play Water-Activated Volumizing Powder Shampoo. This shampoo transforms from a powder into a silky, sudsy lather. Formulated with caffeine & tapioca starch for lift & fullness.BenefitsWater-activated gentle cleanser for daily useProvides 50% additional volume for fuller-looking hairProvides long lasting volume up to 72 hoursColor-safeConcentrated formula (1 1.7oz Powder Play Shampoo = more than 1 10.1oz liquid shampoo) when used as directedCruelty-freeProvides lift at the rootsDoesn't strip hair of natural oilsSustainability is Sexy This bottle is made with up to 96% PCR and is continuously recyclable. PCR or Post Consumer Resin is discarded plastic that has been recycled, reused, cleaned and reprocessedKey IngredientsCaffeineTapiocaFormulated WithoutPreservativesSilicones Inactive Ingredients: Zea Mays (Corn) Starch, Sodium Lauryl Sulfoacetate, Aqua/Water/Eau, Sodium Chloride, Sodium Sulfate, Tapioca Starch, Silica, Alpha-Isomethyl Ionone, Bentonite, Benzyl Benzoate, Caffeine, Citric Acid, Citronellol, Guar Hydroxypropyltrimonium Chloride, Leuconostoc/Radish Root Ferment Filtrate, Parfum/Fragrance, Polyquaternium-37, Sodium Dehydroacetate, Tripeptide-29. Suggested Use: Sprinkle a small amount evenly across wet hands. Rub hands together to transform into a lather. Evenly distribute the lather throughout hair & rinse. Follow with Powder Play Conditioner. UPC: 000002589796 Weight: 0.63 lbs RKU: ULT2589796