1.User-friendly design: Soft tape 120 inches/300cm; 0-120in and 0-300cm, Measure Tape width:20mm, front side: inch, back side: centimeter. 2.Won't Stretch or Deform: Tape measure is made from vinyl, soft, thick and comfortable, it won't stretch or deform, it will last for a long time for daily use, no stain,no industrial smell. 3.Easy to Read and Use: Black markings on bright yellow tape is big enough for you to read, the black number accounts for 2/3 of the width of the tape measure, easy and convenient to read and use. 4.Good Sewing Tool: Vinyl tape measure is durable and resists tearing and stretching, it will not be out of shape after long-term use, has metal tabs on each end of the cloth tape measure to butt-up against the item your measuring and can prevent fraying. 5.Wide Application: Can provide you accurate measurements, suitable for measuring rounded or flat surfaces, suitable for a seamstress, crafter, or whoever just need a flexible measuring tape.