AIR JORDAN 3 RETROAir Jordan III becomes the first model designed by Tinker Hatfield. The production of the three falls on the year of MJ's great achievements: Best Defender of the Year, winner of the Gatorade Slam Dunk Champ, MVP - All Star, MVP - Season 1987-1988, and Scoring Champion. No one else has done such feats in one season. Great achievements go hand in hand with one of the most recognizable models, which is the Air Jordan III. Additionally, they were created on the basis of 3/4 height and had an air cushion in the sole, which was a footwear revolution. Jordan had something to "fly" in and certainly remembers this model very fondly. The new JUMPMAN logo replaced the earlier version of AIR JORDAN with a ball with wings. The shoes were very well made. All the elements were solid and it is no wonder that people are still delighted with them. Durability is their second "name". The model itself caused a huge sensation and is one of the most popular models in the Retro Air Jordan version. They also gained value very quickly, because the advertising campaign featured American director Spike Lee, who was supposed to perform a dunk into the basket with the help of Michael Jordan. This is the third model from the AIR JORDAN collection. Specification. Exact release date: (February 1988). Price: (February 1988) - $100; (2013) - $200/700PLN. Interesting fact: The logo used on the shoes was created based on a photo of Jordan performing a dunk into the basket. This is how the new Air Jordan brand symbol was created.