Dietary Supplement 1 Absorbed Form of Curcumin‡ Healthy Inflammatory Response Suitable for Vegetarians/Vegans Purity & Potency Guaranteed When consumed orally, the absorption (bioavailability) of regular curcumin is quite poor. The reason is that curcumin is relatively insoluble in water and is rapidly transformed and excreted from the body. Poor absorption has been a reason why not all clinical studies have shown regular curcumin to be effective even when extremely large doses were given. But CurcuminRich contains Theracurmin - a natural preparation that utilizes advanced techniques to reduce the particle size of curcumin within a vegetable gum (gum ghatti) to dramatically increase its solubility and bioavailability. Detailed absorption studies have proven that Theracurmin is the best-absorbed form of curcumin on the market. ‡ This improved absorption with Theracurmin is extremely important in getting the health benefits curcumin provides. A major breakthrough in curcumin absorption It's not how much you take, it's how much you absorb Theracurmin represents a major scientific breakthrough and is the 1 absorbed form of curcumin.‡ Finally the powerful health benefits of curcumin can be fully realized Using advanced technology to safely and effectively: Support the body's natural inflammatory response Exert powerful antioxidant activity Support joint health and function Promote heart and vascular health Curcumin is the yellow pigment in turmeric with many valued health benefits, but it is difficult for the body to absorb. Theracurmin is a natural curcumin preparation that utilizes advanced techniques to reduce curcumin's particle size, dramatically increasing its solubility and bioavailability. Detailed absorption studies have proven that Theracurmin is the best-absorbed form of curcumin on the market.‡ ‡ Scientific scrutiny revealed that Theracurmin was more bioavailable on a milligram-to-milligram basis than other leading^ enhanced and regular forms of curcumin. ^As measured by SPINS 2014 data. Isura™: Non-GMO: Documentation ✔ Mass Spec: Lab Tested ✔