Dual Action Whitening: Niacinamide Whitening Toothpaste contains Calcium carbonate, and hydrated silica to gently polish away surface stains while whitening deep within tooth enamel. Sensitive Teeth Care: Designed for those with sensitive teeth, this toothpaste contains unique formulas to strengthen enamel and provide desensitizing protection during brushing. Removes Tough Stains: Effectively lifts stubborn stains from coffee, tea, wine and other dietary and lifestyle causes to brighten and illuminate your smile. Repairs Tooth Enamel: In addition to whitening, the toothpaste helps to repair and remineralize tooth enamel using calcium and hydroxyapatite to strengthen and protect teeth. Fresh Cherry Flavor: Enjoy an extra fresh and clean feeling with every brush thanks to the invigorating cherry flavor that leaves your mouth feeling sweety and refreshed.