How to Use: Use continuously to maintain a smooth silver look or every few washes to give your favorite natural hair color a fresh and bright finish! This moisturizing mask is suitable for all hair types and is the perfect treatment for bleached blonde hair, suitable for all hair types; if you are looking for a mask for straight, curly, wavy or even kinky hair that will balance brassiness and even out your hair color, this is the mask for you. Purple Hair Mask: This moisturizing conditioner works wonders for blonde hair! This rich and luxurious mask will leave your hair looking healthier, less frizzy and feeling silky and smooth to the touch! Limit contact time to 5-10 minutes: Any longer than 5-10 minutes may cause over-pigmentation resulting in unexpected purple/grey tones. Use in a clean, easily cleanable area such as a shower or sink and avoid contact with porous surfaces such as grout, marble. Use a dark-colored towel to minimize visible stains. Note: This product is intended for use on light, blonde, silver or grey hair - it will not work on naturally dark hair. Test on a strand of hair first. Avoid contact with scalp to prevent irritation. Store in a cool, dry place to maintain even texture.