Colour Correcting for Instant Brightness Purple Teeth Whitening Toothpaste pigments neutralise yellow tones to give your teeth a visibly brighter appearance after just one use, like a purple shampoo, but for your smile. Whiter Smile Without Harsh Bleaching Brightens the look of teeth safely using optical colour balance, not peroxide. A gentler way to boost your smiles appearance with daily use. Gentle, Plant-Based Daily Formula Infused with mild, plant-based ingredients for a clean, enamel-safe brushing experience. Perfect purple toothpaste for sensitive teeth or first-time whitening users. Removes Surface Stains Over Time Helps lift stains from coffee, tea, wine, and food by gently polishing and cleansing, supporting a cleaner, fresher smile with regular use of our tooth whitening toothpaste Long-Lasting Fresh Breath Keeps your mouth feeling fresh and confident throughout the day. Great for daily routines, nights out, or anytime you need a smile refresh.