1.HIGHLY RECOMMENDED BY AMERICA'S TEST KITCHEN: Highly recommended by America's Test Kitchen, emphasizing its comfortable grip and well-placed trigger-style power button. 2.SINGLE-HAND OPERATION: The world's first Easy SmartSpeed technology - no predefined speed settings, just follow your intuition for the results you want. Push gently for coarse and roughly chopped results and increase the push of the button for more power and finer results. 3.FASTER, FINER RESULTS: The world's first ACTIVEBlade technology incorporates a flexible shaft that moves the blade up and down resulting in 250% more active cutting surface. This motion gives you flavorful, smooth results with no unwanted pieces. The hardest foods stand no chance with the 500-watt motor. Compared to MQ700. 4.SPLASHING IS UNDER CONTROL: Advanced SPLASHcontrol technology prevents splashing and delivers the blending results to keep you and your kitchen clean. The MQ7 has 25% less suction for effortless handling and perfect control. Compared to MQ500. 5.EXTRA BLADE FOR EXTRA POWER: The patented POWERBell Plus features an extra milling blade to provide more slices per rotation, blending large pieces and hard ingredients more easily.