Crest Pro-Health Toothpaste, Sensitive & Enamel Shield helps protect against painful tooth sensitivity while strengthening enamel. This toothpaste offers multiple benefits for oral health: Relieves and builds protection against tooth sensitivity Strengthens enamel and guards against enamel loss Promotes healthier gums by helping prevent gingivitis Strengthens teeth Protects 7 key areas: cavities, gingivitis, plaque, sensitivity, tartar, whitening, and breath freshening Crest Pro-Health Sensitive & Enamel Shield Toothpaste is designed to support overall oral health by fighting plaque and gingivitis while strengthening enamel. Ingredients Active Ingredient: Stannous Fluoride 0.454% (0.14% w/v Fluoride Ion) Inactive Ingredients: Water, Sorbitol, Hydrated Silica, Sodium Lauryl Sulfate, Sodium Gluconate, Carrageenan, Flavor, Sodium Citrate, Xanthan Gum, Zinc Citrate, Sodium Hydroxide, Stannous Chloride, Sodium Saccharin, Sucralose, Titanium Dioxide, Blue 1 Suggested Use Adults and children 12 years and older: Apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist. Make sure to brush all sensitive areas of the teeth. Do not swallow. Children under 12 years: Consult a dentist or doctor. Sensitivity note: This product should not be used for sensitivity for longer than four weeks unless recommended by a dentist.