Did You Know That About Half of all Cat/Dog Have Dental Disease? Dental disease causes pain and discomfort on a daily basis, but pets are very good at hiding it. Regular brushing of your cat's teeth can reduce the plaque and tartar that cause dental disease. Ingredients & Protection: Our Pet Toothpaste can fight bad breath, tooth decay, tartar build-up, gum disease, plaque and whitening and brightening your pet's teeth. Usage. for first time brushes, apply a small amount to your finger or toothbrush and ask your dog to sniff and lick; slowly progress to rubbing your hand brush along the gum line and teeth; for best results, brush 2-3 times a week. Non-Stop Protection: regular brushing of your pet's teeth is effective against bad breath, tooth decay, tartar build-up, gum disease, and plaque. Cleans & Refreshens: improve oral hygiene and restore the shine to your pet's teeth with this powerful cleaning solution. Look at their smiles and you'll be happy with their pearly white teeth too.