L'Oréal Professionnel's coolest and most neutralising blonde shades tailor-made. Enriched with Ionène G⢠and Incell⢠technology, the formula helps take care of the hair fibre providing silky soft feeling hair with up to 4.5 levels of lift. Enhanced with Icium+, a new iridescent colourant used for the first time in L'Oréal Professionnel's products. The formula provides extra neutralisation delivering shimmering icy cool results. Majirel High-Lift does not cover white hair. It is possible however, to apply Majirel High-Lift to hair that has a small percentage (30% maximum) of evenly distributed white hair. For global, full head application, use on virgin hair only. For coloured hair, use for touching up the roots only.