EELHOE V34 Whitening Toothpaste uses color correction technology to help balance tooth shades and mask stains, promoting a brighter appearance. The formula features a deep purple hue that helps neutralize yellow undertones for a visibly whiter look. This non-abrasive whitening solution combines two water-soluble dyes to help lift yellow discoloration, providing a gentle yet effective way to enhance the appearance of your smile without irritating gums. Features: 1. Uses color correction technology to help improve the overall brightness of teeth by balancing underlying shades and masking surface stains. 2. Based on color theory, where purple and yellow are complementary colors on the color wheel. Applying a purple tint helps visually counteract yellow tones, resulting in a whiter appearance. 3. Formulated with a precise shade of deep purple to effectively neutralize yellow undertones. Offers a non-invasive approach to enhancing tooth color. 4. Contains a blend of two water-soluble dyes designed to help reduce the appearance of yellow tones without leaving residue. 5. Gentle on gums while helping to maintain clean, whiter-looking teeth. Specification: Material: Plastic Color: Purple Capacity: 30ml Product Size: 12.2 x 3.1cm Product Weight: 73.6g Package Included: 1 x Whitening Toothpaste