Brushing and whitening 2-in-1 minimal effort. The most innovative, simple teeth whitening ever developed and clinically tested by dentists, effective and non-sensitive We're Different from the Rest You will find a powerfully effective, yet gentle combination of HP (Hydrogen Peroxide) and Hydroxyapatite in our products. Each time you brush our sonic vibrations work hard to tackle stains on the surface of the tooth while our blue-light energises and accelerates the HP whitening process. In addition, the Hydroxyapatite particles within the toothpaste renew and remineralise tooth enamel while keeping your mouth clean, healthy and fresh. ~ The most innovative Teeth cleaning and whitening in one. ~ With four modes of Clean, White, Polish, Gum care. ~ 396,000 VPM to ensure a deep, thorough, and effective tooth brushing experience. ~ 2-minute smart timer with vibrations pause every 30 seconds to remind changing brushing area.