Simple and Sophisticated - We designed these ultra-soft toothbrushes for adults who desire simplicity, sophistication, and dramatic results. GENTLE CARE FOR GUMS AND TEETH - Because hard bristles are known to cause damage, our soft bristles use only the softest bristles to gently deep clean teeth while carefully polishing enamel and massaging gums. Ultra-Fine Bristles - Every ultra-soft toothbrush has ultra-fine bristles. This curved shape helps the small toothbrush reach around each tooth for a thorough clean every time you brush. Lasts up to 4 times longer - Thanks to its innovative natural bristles, this ultra-soft toothbrush lasts up to four times longer than other manual toothbrush toothbrushes. Oral Care Reinvented - represents the pursuit of something ambitious, something groundbreaking - uncharted territory.