Meet No Fade Fresh, the revolutionary new collection of color depositing shampoos and conditioners. The ultimate solution for at-home hair color care. Designed to be used between color applications to seal in color, keep color vibrant and true-to-tone every single day. The number one complaint among hair color users is that it fades so fast. Why live with faded hair color if you don’t have to? No Fade Fresh keeps hair color FIRST DAY FRESH…EVERY DAY. No Fade Fresh is an innovative system created by hair color professionals and based on salon technology for color-treated hair. No Fade Fresh Semi-Permanent, Direct-Dye, High Color Depositing Shampoos and Conditioners are designed to keep vibrant hair color looking fresh or to refresh color that has already faded. Have the vibrant, shinier, healthier hair with no damage that you've always wanted. No Fade Fresh comes in a shampoo and a conditioner because we care about your hair. We are real shampoos and real conditioners that deposit color with optimum performance. No Fade Fresh contains direct-dyes which work based on porosity of hair and condition of hair; the lighter your color the brighter your results. For maximum color intensity use the pastel and vivid shades on hair that has been bleached to palest blonde. For use on Color-Treated Hair. For more color intensity, use No Fade Fresh shampoo and conditioner together or repeat shampoo. With continued use, color never fades. To help remove color, use a clarifying shampoo. This product does not cover gray hair or regrowth. All No Fade Fresh shampoos are crafted using PLANT_BASED ingredients such as PALM & COCONUT to help cleanse & hydrate your hair. Our Conditioners are crafted using the plant-based ingredient SUGAR to condition, moisturize, smooth & soften your hair. Use NO FADE FRESH COLOR DEPOSITING CONDITIONER, a rich, moisturizing, true-tone color deposit for color-treated or bleached hair, in place of your regular conditioner. FAST, SIMPLE, FUN with no commitment; pastels wash out faster and bold tones stay longer based on the condition/health of the hair; 6-12 applications per bottle. MAINTAIN hair color and keep it looking vibrant when used right after fresh color for shiny, healthy and fade-free color. REFRESH your hair color if it has already faded and get an instant color boost or correct color. CREATE the perfect color in 5-10 minutes conditioning; the lighter your hair color the brighter the result. REPAIRS your hair; BondHeal bond rebuilder proprietary technology repairs bonds in the hair from the inside out; strengthening hair and reducing breakage to heal damaging effects from bleach and hair color. PLANT-BASED conditioners crafted using plant based ingredient sugar to condition, moisturize, smooth & soften hair. CLEAN BEAUTY HAIR COLOR- 100% Vegan, Cruelty-Free and free from harsh sulfates, parabens, gluten, mineral oil, PPD, ammonia and peroxide; we use only FDA and EU safety compliant colors for hair color with NO DAMAGE