This volume presents three major social types in American societyâheroes villains and foolsâas models for American behaviour. Approaching these models primarily through language Orrin E. Klapp explores what they may suggest about Americans as a people. Rather than study people the author describes abstract types named and embedded in popular language. These social types are important symbols; and a way to attack a symbol is by identifying its meaning in various contexts. He further argues that the language surrounding heroes villains and fools reveals a social structure. We may not escape being ascribed a type but we do have a choice of type. Known more commonly as finding oneself we can manipulate cuesâwith dress facial expressions style of life or conspicuous public rolesâto build an identity. This classic study has serious contemporary implications. For a public figure an inevitable result of the typing process is the development of at least two selves the public and the private. When the book originally appeared in 1962 the struggle to balance two images generally only plagued celebrities and politicians. Today social media offers everyone the opportunity to develop an online persona. This volume will be of interest to sociologists as well as anyone who has a Facebook account. . Language: English