[Colour Correcting for Instant Brightness] Purple toothpaste pigments help neutralize yellow tones, giving teeth a visibly brighter appearance after just one use. [Whiter Smile Without Harsh Bleaching] Brightens the look of teeth safely using optical color correction, not peroxide. A gentle solution for enhancing your smile with daily use. [Gentle, Plant-Based Daily Formula] Formulated with mild, plant-based ingredients for a clean, enamel-safe brushing experience. Suitable for sensitive teeth and first-time whitening users. [Removes Surface Stains Over Time] Helps lift surface stains from coffee, tea, wine, and food through gentle polishing and cleansing, promoting a cleaner, fresher smile with regular use. [Long-Lasting Fresh Breath] Provides fresh breath confidence throughout the day. Ideal for daily routines, social events, or anytime you want a refreshed smile.