[FLEXIBLE RIGIDITY]: Could not use any fishing device that was rigid or large? This fishtape is strong but springy and save time allowing you to get all the wiring pulled effortlessly. The pull was smooth and without a jam, thats nice to tuck away in your tool chest. [BRIGHT COLOR]: Trying to run an additional wire through a conduit when there are already a number of wires already present is difficult. Bright color is what found it visually for you making a tough operation doable. Find it and pull it easily ! [360 ROTARY JOINT]: The head wheel at the end of the wire can be used at 360 and is easily passed through the elbow. Unique connection, durable and easy to use. [NON-CONDUCTIVE]: With non-conductive PET, youll definitely get a lot of good use from this for a variety of projects. the versatile fish cable is applicable for telecom, electrical, wall, floor conduit and other wiring installation.