Adaptable lighting control Use these umbrellas as shoot-through or bounce light modifiers to tailor the illumination for your subject, in studio or on location. Soft and even illumination They produce a soft, low-contrast light that reduces harsh shadows and creates a natural look. High light transmission Approximately 50% light transmission delivers a bright yet diffused output. Cost-effective solution Get the benefits of a large softbox without the hefty price tag. Use scenarios - Portraits and headshots: soft, flattering light with smooth skin tones. - Product photography: diffused illumination that minimizes reflections and hotspots. - On-location interviews or video shoots: quick, portable fill to maintain even exposure.