Apply Brow Enhancing Serum to the natural shape of your brow, concentrating specifically on sparse, thinning, over-plucked, or tail-less areas. Use once daily and allow 1 to 2 minutes for the serum to dry. Due to the length of the brow cycle, apply every day for a full 1.5 months. After desired improvement is achieved, apply every other day for maintenance. Requires continued use to maintain benefits. STEP1: Make sure your face is clean from makeup and creams, and your eyes and lashes are dry. Apply the serum(or any other beauty product) with clean hands. Dip the brush once, remove extra liquid. STEP2: Apply a thin layer of the product on the root-line of your lashes. Use the applicator brush to apply a thin line from the inner to the outer corner of your lash line, at the very base of the lashes-almost like applying an eyeliner. STEP3: And last but not the least, repeat the above mentioned steps on a REGULAR basis, once or twice per day,This is the most important tip for achieving the desired effect.