SMALL BUT POWERFULSize matters! The keychain base measures only 32mm, which means this heavyduty badge reel won't weigh your pocket down. Add keys, loops and clips to your belt or lanyard. BY FLYING COLORS This retractable badge holder is stylish and tactical. The electroplated heavyduty keyring features a designer metal finish for a luxurious look and feel that matches all your accessories. Colors change with light. Blue, green, purple, pink. Very cool! The trendy keychain is one of a kind. FUNCTIONAL + FREEThis ID holder retractable keychain is durable and comes with a 23inch cable. A small EDC (everyday carry) but industrial for work or office use. Can be used as a car keychain to free your hands in seconds. QUALITYThis heavyduty retractable keychain features a powerful dyneema retractable draw cord reel. The sturdy cord offers durability and strength, and the reinforced plastic cassette can be used as a versatile badge holder. SECURITYThe retractable badge holder makes access a breeze. The screw fastening ensures the clip stays in place and remains secure so you never have to worry about losing it. The keychain clips to jeans or belt loops, pockets, purses, backpacks, keychains or carabiners.