Korea is a global phenomenon. Kpop tops the charts kimchi spices up meals and Kdrama dominates TV screens. Now its time to discover more of the country and culture thats captivated the world.It might be a powerhouse of popular culture but South Korea is so much more than BTS and bibimbap and with this book its yours to explore. Dive deeper into the country behind Hallyu and discover why youre one year older in Korean age who the incredible haenyeo divers of Jeju Island are and how Koreans became invincible at archery.Along the way youll get to know the people whove shaped the country and its customs uncover the makings of the Hallyu and of course explore the global exports we all know and love. How did Parasite change Koreas film landscape Why do Kpop fans send rice to their idols And what exactly is the beauty ritual of slugging Find out all this and more in this musthave book the perfect introduction to this wonderfully varied country.