Competing In Tech Today Requires An Understanding Of Product-led Growth Companies Like Dropbox, Zoom, Slack, Atlassian, And Docusign Grew Into Multibillion-dollar Companies Using The 3-step Freemium Product Strategy: (1) Instead Of Hiring An Expensive Sales Force, Give Away Software For book; (2) Let Happy Users Tell Others; (3) Offer A Premium Subscription Version, Producing A Recurring Revenue Stream. Over The Last Three Decades, Freemium Strategy Has Evolved Into A Practice Known To Tech Industry Insiders As Product-led Growth, Which Harvard Business School Lecturer Frank Cespedes Calls, Probably The Fastest-growing Go-to-market Model For Businesses Globally. Freemium Is The Authoritative Guide To Product-led Growth, Written By Silicon Valley Entrepreneur And Harvard Mba Dave Boyce, Who Teaches The First Mba-level Course On The Topic.