Global Communication - Thomas L. McPhail

Discusses The Players, Theories, And Trends That Affect How The World Communicates And Gets Their Information This Book Is A Definitive Text On Multinational Communication And Media Conglomerates, Exploring How Global Media Influences Both Audiences And Policy Makers Around The World. Comprehensively Updated To Reflect The Many Fast Moving Developments Associated With This Dynamic Field, This Edition Investigates Who And Where Certain Cultural Products Are Coming From And Why, And Addresses Issues And Concerns About Their Impact All Over The World. Global Communication: Theories, Stakeholders, And Trends, 5th Edition Has Been Thoroughly Updated With Content, Trends, And Conclusions, All Based On The Latest Data.