In the card game Paws Up, players compete for social media fame by cleverly swapping their animal cards for better photos each round. To do so, players secretly and simultaneously choose a card from their hand that they want to exchange for one of the cards on display. Next, all cards are revealed and the card with the highest paw value will start the swap round, perfectly positioned to claim the most coveted card from the display. But the best card will not always be the one with the most paws, because players should also pay attention to hot trends that result in top-class posts. Whoever is the quickest to put together a trendy story with matching icons can secure additional points. After 13 rounds, whoever has collected the most paws both from hand cards and story cards will earn the title of new social media star and win the game.