PROLONGS THE TIME BETWEEN AN EXPENSIVE SALON VISIT: Stronger than traditional blonde shampoos, the vivid purple of silver hair shampoo enhances hair color for icy blondes or dazzling silver/ash tones. COLORED TREATED HAIR, SILVER AND BLONDE: The Shampoo formula is suitable for use on gray, blonde, bleached and color-treated hair for a more radiant color. From UV rays to chlorine, this shampoo set will maintain the color of your hair, whether you're blonde or brunette. ANTI HAIR LOSS - LUMINOUS: Purple anti hair loss shampoo with purple pigment as a base, moisturizes the scalp and hair root during application. replenish the moisture and nutrients needed by the hair. It repairs damaged hair from the inside out, softens the roots and improves dry, frizzy, dull and yellow hair. REMOVE BRASSY TONES: Our Shampoo is developed for all shades of silver, gray and blonde hair to remove yellow and brassy tones, enhance highlights and increase shine, leaving hair feeling nourished and shiny. RESTORATIVE FORMULA: Our natural and organic ingredients help repair hair damage and prevent any effects from heat and over-styling. Hydrating minerals and oils work to hydrate the hair and scalp. Leaving hair soft and refreshed.