Fructivia Pure Goji Juice has very antioxidant properties, fights against age-related macular degeneration (AMD) and fights against prostate problems. Goji is a red berry. It is collected in the high Himalayan valleys of Tibet and in the region of Kashmir, two regions with extreme climatic conditions. To resist the harsh climate, wolfberries have developed more antioxidant active ingredients, such as, for example, heteropolysaccharides. The red color of goji comes from its richness in carotenoids: zeaxanthin, lutein, beta-carotene. These carotenoids are concentrated in a small yellow spot on the retina of the eye. They filter out some of the blue light and ultraviolet light. They thus eliminate free radicals and protect retinal cells from oxidation. The antioxidant activity of goji allows: to fight against the aging of cells, to regulate the glycemia in the blood, to strengthen the activity of the immune defenses and to regulate sleep by acting on the cerebral neurotransmitters. It is recommended to consume 1 glass of pure organic goji juice per day.