Your Digital Personality

Your Digital Personality Is The Pool Of Digital Information Available To Anyone With The Right Access, Tools And Motivation To Find It. Increasingly It Is The First Impression That You Make Upon Others, And First Impressions Are Important.---- This Book Explores The Growth Of This Phenomenon. It Identifies The Ways That Businesses And Ordinary People Are Creating, Using, Sharing And Storing Increasing Amounts Of Personal Information.---- It Explains How Business Tools Are Emerging To Link Our Digital Personalities Together To Create Comprehensive Views Of Each Of Us---- Your Information Legally Belongs To The Businesses That Hold It.